The W90 Full Array LED 4K TV with Fire TV is our flagship. Whether you're streaming or gaming, Full Array LED technology ensures exceptional brightness and vivid color expression. Meanwhile, HCX Pro AI MK II technology delivers accurate color, contrast, and clarity.

Sports demand outstanding performance and winning teams. Get a front row seat, watch the players in the eye and catch every move they make without missing a beat. Impressive and immersive sound brings the crowd atmosphere into your living room. On our advanced 4K Smart LED big screen TVs, you can share epic sporting moments with family and friends.

Fire TV puts your favorite apps at the center of one main home screen, so you can quickly find TV shows, movies, and live TV without endless scrolling.
TV design may vary.

Auto AI – Using AI, the W90 analyzes the incoming signal and instantly adjusts picture and sound settings. Auto AI knows the settings for sports, live music, movie scenes and more – and sets them for you. Just sit back and enjoy the show.

Thanks to Game Mode Extreme, our new 4K LED TVs with HCX Pro KI MK II processor are ready for action. The latest revolutionary 144Hz panel delivers both HFR (High Fame Rates) and VRR (Variable Refresh Rates) giving you beautiful, high-resolution, flicker-free graphics that redefine cinematic brilliance and the gaming experience.