The backlight in our TV screens with Mini-LED consists of thousands of small diodes that provide outstanding brightness and contrast range, while the technology minimizes the spillover of brightly lit objects into darker image areas, which provides an image reproduction without the halo effect that often occurs on conventional screens.

Fire TV puts your favorite apps front and center on your home screen, making it quick and easy to get to your favorite shows, movies, and live TV without having to scroll back and forth.

Create up to six different user profiles with unique favorite lists and personalized recommendations based on the programs and movies you like to watch. All to make it as easy as possible for you as the user and protagonist.

Dolby Atmos ® – used in both the newest cinemas and our premium TVs, the sound technology impresses with clarity, richness and depth. Sound effects are placed in a virtual sound space with great precision, and the atmosphere of the film envelops you.
*Dolby, Dolby Vision IQ, Dolby Vision, Dolby Atmos and the double-D symbol are trademarks of Dolby Laboratories Licensing Corporation.

Thanks to Game Mode Extreme, our new 4K LED models equipped with the HCX Pro AI MK II processor are ready for action. The latest revolutionary 144 Hz panel delivers both HFR (High Fame Rates) and VRR (Variable Refresh Rates) to give you stunning, high-resolution graphics without lag or stuttering, redefining cinematic brilliance and the entire gaming experience.